Wayfinding Signage

What Is Wayfinding Signage?

Wayfinding signage, including digital displays and exterior wall signage, helps people navigate spaces with ease and confidence. It encompasses all the visual graphics—such as signs, maps, symbols, and directional arrows—that guide visitors through buildings, campuses, and outdoor environments.

From the moment someone enters a space, effective wayfinding signage provides clear information about where they are and how to get where they need to go. Whether it’s pointing toward an exit, identifying restrooms, or labeling departments, wayfinding signs, including ground signs and LED channel letters, make movement seamless and intuitive.

Common types of wayfinding signage include:

- Directional signs – Arrows and guides that lead people to key destinations.

- Identification signs – Labels for rooms, offices, or departments.

- Informational signs – Provide details like opening hours, safety information, or facility rules.

- Regulatory signs – Indicate rules or restrictions (e.g., “No Entry,” “Authorized Personnel Only”).

Well-designed wayfinding systems combine clear typography, consistent icons, and strategic placement to improve user experience, reinforce brand identity, and ensure accessibility for everyone. Whether used in hospitals, schools, offices, retail centers, or public spaces, wayfinding signage, along with vehicle graphics and dimensional signage, turns complex environments into places that are easy to understand and navigate.